Few Tips that will help you expand your Instagram Marketing for your Business in the US
If you are the owner of an online business right now, then we have to say that the US is the best place to be. This has a lot to do with the fact that people in this country love to shop online, but also because marketing using social media is not as active anywhere else as it is here. Whether we like it or not, social media is now a huge part of our day to day lives, so the best thing that we can do with something that is such a staple in our lives is to try and take the best out of it that we can. As far as social media platforms go, Instagram is without a doubt the most popular one right now, especially for someone that is running a business.
And even though you may be thinking that Facebook has a lot more users, the truth is that this is not where the brands are, and that means that this is also not where people go when they are looking to shop online. Instagram marketing has become incredibly popular over the last few years and it has really changed the way that people sell online and you also have the ability to do the same. Today we are going to give you a few tips that you need to keep in mind when you want to market your business in this way, so make sure to keep reading.
Know your audience
This goes without saying, but really knowing your audience and knowing how to get to them is key for any business, no matter where you are running it regardless of whether it is a physical or an online one. When it comes to Instagram, the marketing that you do there is all about the posts that you put up, however it doesn’t matter how good your posts are if they are not going to appeal to the customers that you want to reach. Because of this you need to have a full and clear idea of what your target audience is and what it is that appeals to them.
Research their shopping habits, which of your products appeal to them the most and figure out if that is the direction that you want your business to keep going in, or whether you want to change it up and target another kind of audience. The point is that you need to know who you are selling to in order for your posts to have the necessary effect. A great tool that will help you here are Instagram Insights and they are a great way for you to see how many times your content is being viewed, the number of accounts that have seen the same post, the number of people that have saved your posts and the number of followers that you gain and so on.
Only use relevant hashtags
Hashtags became a huge thing when Instagram became popular, however people didn’t really know what to do with them, so there began a trend of miss-use of hashtags. If you want to deal with marketing on Instagram in the right way, then the best thing that you can do for your business in the US is to make sure that you are only using relevant hashtags. The point of the hashtags is for them to help you organize and categorize images and videos, within the app itself, and they are meant to help you by helping your customers find the content that they are interested in, in a very simple way.
There are a few tips that we have when it comes to hashtags, and the first one is that you definitely shouldn’t over use them. Make sure to use around 5 hashtags, at the most, at one time, because if they are the right 5 they will be much more effective than 25 random ones. Another tip is that you should avoid using tags that are being overused because they simply won’t give you the effect that you are looking for. Hashtags can be a real asset to your business, but you need to make sure that you are using them in the right way in order for them to give you the desired results.
Figure out the best time for you to post
This again is something that has a lot to do with knowing your audience and their patterns, because by doing so you will be able to establish a pattern for your business. Different polls have been conducted and they have shown that the best time for you to post business related posts is from 7 to 9 PM, however that really isn’t as simple as just posting all of your posts at those times. You don’t really know what kind of audiences these polls followed and you don’t know whether their patterns will correspond with the patterns of your own audience, so you need to take a good look at your engagement and monitor it in order to find the best time for you to post. To do this, you will need a social listening tool and that will tell you which are the times when your audience is the most engaged.
There are also some other pretty basic rules that you to follow and that is that you should avoid posting during working hours and instead try to stick to non-working hours and weekends.
Marketing on social media can be a real benefit and an asset to your business in the US, however in order for it to give you real, lasting results for your business you need to do it properly. Instagram is an extremely popular platform and it will give you the necessary customers, but you need to do everything you can in order to get their attention and sell them your product. The tips that we gave you above are just a few really good things that you can do and they are a great way for you to start your social media business journey, so make sure to test them out for yourself and see how they help you improve your business.